When you travel through Dallas, two things will surely get your spidey senses tingling: There are tons of museums and tons of free activities. In the case of Mary Kay Museum, it mixes both.
Of course, this is not a mainstream museum, and probably won´t be considered a must do activity; but since I have been working with a company like it in my home country, it was worth to take a long look at it. And it turned out an interesting experience.
The whole tour is self-guided and takes you over the fifty-something history of both the founder and the company. Starting the brand tour with the founding of Mary Kay perfumes in 1963, all the way to the company becoming the world leader in direct sales cosmetics.
Throughout the exhibit, you will find the evolution of the roles in the company, as well as a living story of the official clothing and the marketing initiatives.
The In Memoriam hall, where the late saleswomen are honored is probably the most emotional part of the museum, and it showcases every national and international past member. Also, being Mary Kay a company based upon its community, in the museum itself, you can find each and every current saleswoman, employee and manager.
Of course, the presence of Mary Kay Ash, the founder and alma mater of the company is felt in every inch of the museum, as well as the presence of Richard Rogers, Mary Kay´s son and right-hand man. We can take a look at Mary Kay Ash´s life since being born all through her death in 2001 at age 83.
Should I visit Mary Kas Museum in Dallas?
To be honest, it is by no means a must do activity; but, f you are interested in Marketing, Branding, and Communications, it very well deserves a couple of hours to take a look at it.
Mary Kay Museum Key data:
Location: 16251 Dallas Parkway, Addison, Texas.
Hours of Operation: Monday through Friday 9 AM – 4 PM.
Price: Completely Free.
Allotted Time Needed: Including the car ride, probably 2- 2,5 hours.
Dining Options: There is a bar in the corporate building.
Merchandising and Memorabilia: Notably, there was no gift shop.