download-free-billy-ray-cyrus-homeTelevision is now much more than just television, and a great way to use the new technologies is to insert QR Codes in the programming and give extras and stuff to the viewers.

And now Billy Ray Cyrus Gives His Fans a New Movie and a New Song, Available As a FREE Download Through Hallmark Channel.

Hallmark Channel will be offering a free music video download of a new, original song (“Home”) written and performed by country music superstar Billy Ray Cyrus.  The offering will be made available on-air on December 16 (between 9:30-10:00 p.m. ET/PT) and on December 17, immediately following the World Premiere of Cyrus’ Hallmark Channel Original Movie, CHRISTMAS COMES HOME TO CANAAN (approximately 10 p.m. ET/PT).

CHRISTMAS COMES HOME TO CANAAN premieres December 17 @ 8 p.m. ET/PT and the World Premiere of the music video follows immediately after. A QR (Quick Response) code will appear on Hallmark Channel, Friday, December 16 (between 9:30-10 p.m., ET/PT) and again on-air Saturday, December 17 (approximately 10:00 p.m. ET/PT).  The QR code will be preceeded by three alerts telling viewers to Get Smart Phones Ready.  When viewers SEE the QR code, they can use any available tag reader to download the video into mobile devices, OR text SCAN to 44040 to receive the FREE Scanlife reader.

For Billy Ray Cyrus QR code, use any preferred tag reader OR, text SCAN to 44040

In addition to the on-air QR code, on December 17 fans who have a second screen (mobile, laptop or tablet) open to will receive the MP3 of “Home” and the music video, the MP3 of Billy Ray’s “We’ll Get By Somehow (We Always Do)” and the music video from the original CHRISTMAS IN CANAAN (OAD 12/9/2009).  Also in the second screen content delivery is a stream of a new Bryan Adams Christmas song “Merry Christmas,” and the downloadable MP3 of Richard Marx’ “Christmas Spirit.”

So, will you watch and download Billy Ray Cyrus song and video Home? Let me know in the comments section.
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