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Hallmark Channel is launching a new bet for its morning block starting October, when Home & Family premieres Monday October 1 at 10 AM 9C.
This brand new Hallmark Channel Lifestyle Series debuting this fall (and airing weekday mornings at 10am ET/PT, 9C) is one of the more innovative concepts to arise in the daytime TV spectrum. The idea is this: build a 2,446-square-foot, fully-functioning, New England Colonial-style home on the backlot at Universal Studios in California. Then use the rooms in the house to raise discussion about everything in the domestic universe, from home improvement tips and trends to segments about products and services covering every area inside and outside the home. Finally, hire a couple of pros named Mark Steines and Paige Davis to pull it all together in a pioneering daily two-hour dialogue. Steines is the Emmy Award-winning journalist who once hosted “Entertainment Tonight” and cracked People Magazine’s 2004 list of the Sexiest Men in America. Davis is a Broadway star and the beloved onetime host of the blockbuster reality series “Trading Spaces.” Together, Steines and Davis make co-hosting magic while turning viewers on to the latest in home improvement while also sharing the spotlight with celebrity guests, sports stars and experts in every area of domestic life. They’ll show you how to buy a week’s worth of groceries for $100; how to grow organic hothouse tomatoes; how to SKYPE; and how to find bargains on everything from automotive to lawn and garden. If you want to modernize your bathroom or choose the best gift for Mother’s Day, “Home & Family” will be all over that, too. The show’s production will also incorporate visitors taking the famed Universal Studios Tour, featuring performers entertaining audiences on a specially-constructed stage overlooking the famed Psycho House at Universal. Put it all together and you’ve got a series that promises to revitalize the daytime TV landscape with its multi-pronged approach to lifestyle programming. At last, a show that isn’t just all talk. “Home & Family” is about showing, doing, and providing answers every step of the way.
What do you think about this new concept by Hallmark Channel? Will you watch Home & Family? Let me know in the comments section. Also, remember to follow me on Twitter for more Home & Family scoop.