You know that things go your way when your show gets renewed twice in the same season. After getting an early renewal for a new season, Steve Harvey now gets renewed through 2016, extending two more years the already done deal about the show coming back. It is proving still another time to be the breakout hit of the 2012-2013 syndicated season.
“Steve is one of the best entertainers in the country and his first season has been a tremendous success because of the personal connection he makes with the daytime audience,” said Ted Harbert, Chairman, NBC Broadcasting. “It’s so great to see Steve’s very funny and substantive show being rewarded with long-term commitments from our station partners.”
“Steve Harvey’s engaging, funny and warm style has been a hit with our audiences, and we couldn’t be happier to continue our partnership with Steve and his great team,” said Valari Staab, President, NBC Owned Television Stations. “’Steve Harvey’ has strengthened our daytime lineups and proven to be a strong lead in to ‘Ellen’ and, in turn, our local newscasts.”
“The sale of the show through 2016 is a testimony to its popularity, the immense talent of Steve Harvey and his ability to resonate with a broad and diverse daytime audience,” said David Goldberg, Chairman and CEO, Endemol North America. “I am grateful to Steve, his dedicated and creative producers as well as NBCUniversal Domestic TV Distribution and our station partners around the country,” he continued.
In its premiere season, “Steve Harvey” has become one of the most successful new first-run syndication launches in the past decade. In the May 2013 sweep, “Steve Harvey” was the #1 new first-run show with Women 18-49 and Women 25-54 nationally, and was the only new show to build over its lead-in and improve the year ago time period. Across the metered markets in May, “Steve Harvey” was up over its lead-in by +24% in households, and +25% with Women 25-54. Compared to the May 2012 (year ago) time period average, “Steve Harvey” showed +44% increases in households and was up +42% with Women 25-54.
What do you think? Are you happy Steve Harvey got renewed? Follow me on Twitter for more scoop on shows getting renewed like The Steve Harvey Show, or check the complete and updatable lists of renewed shows of 2013 and cancelled shows of 2013.