Hallmark Channel had its upfront presentation for 2013 and there were a lot of gems from the cabler that we will further delve into soon enough. But let´s start with this one: Hallmark renews Home & Family for a second season. The network joined the competition on Daily Shows last year when it premiered Home & Family for the first time, and even though the show endured a change in the cast, it turned out to be a solid outing for Hallmark, earning a second season callback, and establishing as a daily feature on the screen. Not bad for a freshman.
Hosted by Emmy Award nominee, Mark Steines, and TV personality and culinary phenom,
Cristina Ferrare, “Home & Family” emanates from a 2,400 square foot working home on the backlot of Universal Studios California. From the home, Steines, Ferrare, and their expert guests present the best in cooking, crafting, decorating, health, financial advice, pet care, lawn and garden tips, with musical and other live performances from some of Hollywood’s biggest stars. Originally billed as the ultimate “how to” show, Home & Family is a two-hour show airing weekdays, intended to help viewers live their best lives.
“‘Home & Family’ is one of the most unique and informative lifestyle programs on TV today. It has increasingly become a daily part of our viewers’ lives, while offering tremendous value to our advertising and distribution partners,” said Michelle Vicary, Executive Vice President, Programming. “We are incredibly proud of ‘Home & Family’, which is a cornerstone of our daytime lifestyle block and an important part of our programming strategy. We felt the series performance to date, as well as its future
prospects for success, earned an early second season renewal.”
In fourth quarter 2012, “Home & Family” reached a total of 9.6 million viewers, 8.4 million
households, and 2.8 million women aged 25-54. In the 10 a.m. time slot, “Home & Family” showed a quarter-to-quarter increase of 6% among the core demographic of women 25-54 compared to the third quarter 2012 time period average when it launched. In addition, “Home & Family” lowered the time period’s median age by 2 years since third quarter 2012, and lowered the median age by 4 years since “Martha Stewart” aired in the time period in fourth quarter 2011.
What do you think about this? Are you happy Home & Family got renewed? Follow me on Twitter for more scoop on shows getting renewed like Home & Family, or check the complete and updatable lists of renewed shows of 2013 and cancelled shows of 2013.