When you talk about family movies for television, you think about Hallmark, when you talk about scripted series, probably Hallmark is the last thing on your mind. Well, folks at Hallmark Channel are placing the bet in order to change that, and will launch a new scripted TV series to premiere in 2012-2013.
The potential series are based on concepts from authors whose books have been previously adapted into highly-successful original movies for Hallmark Channel and Hallmark Movie Channel. Movie pilots for these two series, “Cedar Cove” and “When Calls the Heart,” will be produced in 2012 for broadcast during the 2012-2013 season.
“Cedar Cove” is adapted from original literary works by famed bestselling author Debbie Macomber. Macomber’s books-to-film adaptations have been ratings gold for Hallmark Channel: Mrs. Miracle (2009), Call Me Mrs. Miracle (2010) and Trading Christmas (2011) were all #1 for the day and the week when they premiered.
“Cedar Cove” is about community and connection in the same way that “Glee” unfolds in the hallways of William McKinley High School or that “Grey’s Anatomy” plays out within the operating theater of Seattle Grace. The small town of Cedar Cove presents fertile ground for relatable stories, big and small. Executive Producers of “Cedar Cove” are Dan Wigutow and Michael Scott.
“When Calls the Heart” is a period drama based on the bestselling book by author Janette Oke. Janette Oke’s Love Comes Softly books-to-films adaptations for Hallmark Channel have also delivered inspired ratings for the network. Executive Producers are Brad Krevoy and Michael Landon, Jr.
“When Calls the Heart” is a romantic adventure which tells the story of Elizabeth Thatcher, a beautiful, wealthy young woman from the East Coast, who has a passion for teaching, but a fear of leaving the safety of her comfortable world.
Inspired by her adventurous aunt, Elizabeth gains the strength to accept a teaching position in a new, frontier town. Despite the hardships, she begins to build a new life, but will Elizabeth allow a handsome lawman into her heart and life, changing her world forever?
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