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So, remember when a few years back it turned out that a lot of soap operas got cancelled, and even Days of Our Lives went on the bubble? Well, now NBC renewed Days of Our Lives for two more years, right until 2016; in which will make the show reach its fiftieth anniversary on november 2015.
The extension was announced today by Jennifer Salke, President, NBC Entertainment.
“‘Days of our Lives’ continues to be a fan favorite for the daytime audience and we are thrilled to keep it going through its 50th season,” said Salke. “‘Days’ has shown year-to-year increases in key female demographics and remains both relevant and fresh creatively due to the hard work of the producers, writers, cast and crew who have worked tirelessly to make ‘Days’ the ratings success it is today.
“Having won the Emmy Award for Outstanding Daytime Drama, “Days of our Lives” continues to deliver on its legacy of quality storytelling,” said Steve Kent, Senior EVP, Programming, Sony Pictures Television. “We appreciate NBC’s continued support and are excited to celebrate the show’s 50thanniversary with our generations of dedicated fans.”
“We are thrilled to continue being a part of the NBC family and to have the support of our incredible network and studio executives who work tirelessly to allow us to continue telling our stories and share the ‘Days’ legacy with our devoted family of fans,” said Ken Corday, executive producer “Days of our Lives.”
“Days of our Lives” currently is delivering its best season in women 18-49 viewers in three years and biggest season in total viewers in four years. Executive producer Ken Corday follows in the tradition of his parents, Betty and Ted Corday, who co-created “Days of our Lives” and helmed the series for many years. “Days” (Monday-Friday, 1-2 p.m. ET) first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later.
What do you think? Are you happy Days of our Lives got renewed for two more years and it will reach 50 years on the air? Let me know in the comments section. Also, follow me on Twitter for more scoop.