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The Biggest Sport Event is just around the corner (My favorite is the NBA Finals, but the SuperBowl´s for sure the biggest). And since that marks the most expensive second on television, agencies go all the way in creating special ads and put all their creative juices on them. Now let´s check out the Mercedes Benz CLA Superbowl Ad called “Soul”.
We meet our hero at the moment he’s offered a life-changing deal with the Devil (Willem Defoe), one that includes Sports Illustrated model, Kate Upton, and Grammy Award-Winning musical artist, Usher.
This Game Day spot also reveals, in full glory, the all-new Mercedes CLA; a highly-stylized four-door coupe with a turbocharged, 208-hp inline-4 engine. Starting at under $30k, the CLA appeals to a wider, younger demographic of aspiring Mercedes-Benz owners.
Setting the video in New Orleans was no coincidence, as Mercedes-Benz is no stranger to The Big Easy. Since 2005, the automaker has taken part in several charitable programs for rebuilding and cleaning up the city post-Katrina. In addition, they are also the official sponsor of the New Orleans Superdome, the host stadium of Super Bowl XLVII.
Watch the Mercedes Benz CLA Superbowl Commercial ft Willem Dafoe, Kate Upton and Usher video
Which is your favorite Superbowl commercial ad ever? Follow me on Twitter for more Superbowl stuff.