Bleacher Report, this Basketball fan site has a lot of readers for sure. And among those, a lot love the site, and also a lot love to hate the site. And that kind of interaction and community is not easy to achieve; and that´s why Turner Broadcasting System, Inc. decided to acquire Bleacher Report. With ten million monthly visitors, it´s not a too shabby acquisition.
“Bleacher Report is a strategic acquisition that further enhances Turner’s portfolio of sports offerings, as well as reflects our continuing commitment to bring fans greater content across all screens throughout the entire year,” said Levy. “As brand builders and content providers, we were attracted to Bleacher Report’s fast growth to a leading marketplace position and a valued consumer destination. The site will continue to innovate and provide users and sports fans with branded news and information. With our expansive digital rights and resources, Turner will further ensure Bleacher Report’s continued growth and success.”
Levy added, “With the acquisition of Bleacher Report, we have added another dimension to our portfolio of digital and mobile properties that will enable us to offer our advertising partners integrated opportunities across all screens and demos that will enhance our ability to monetize sports programming throughout the entire year.”
“Bleacher Report was created to put fans first, and we are excited to integrate our innovative content publishing model and engaging multi-platform consumer digital media experience within Turner Sports’ world-class television and digital content portfolio,” said Brian Grey, in his newly-expanded role as chief executive officer, Bleacher Report & senior vice president, Turner Sports. “Together the portfolio will define how content creators, consumers and marketers come together around the sports team and topic content experience that fans will consume across every screen.”
What do you think about Turner buying Bleacher Report? Head to the comments and tell me.