Probably people from Chrysler is quite happy. Why you ask? They delivered one of the best SuperBowl ads of last night.
Chrysler pulled out all the stops and put together an inspired commercial with none other than Eminem himself, entitled “Born of Fire” an ad they used to launch Chrysler brand’s new nameplate, the Chrysler 200.
A common concept in ads, Eminem and his song “Lose Yourself” was chosen because of the message the lyrics represent, which is the ability to be able to do anything you set your mind to, failure is not an option.
“Super Bowl advertising is about making a statement and capturing the attention of the audience,” said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC.”‘Born of Fire’ is designed to generate conversation about the brand and the new 2011 Chrysler 200. The spot reflects where the brand is headed and pays tribute to our industrial roots.”
Watch Born of Fire: Chrysler´s SuperBowl Ad with Eminem Video
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