Nickelodeon announced the renewal of The Haunted Hathaways for a 22 episodes second season. They launched this new series this season among four other new shows (Sam & Cat, already renewed, Instant Mom, Sanjay & Craig and Paw Patrol) as a way to counterattack a low period in the ratings, and so far it is working.
Haunted Hathaways is drawing 2.3 million total viewers and averages a 4.0/1.3M with kids 2-11 and a 5.0/959K with kids 6-11. The series is posting 13% year over year gains with Kids 2-11 and 6-11 in the Saturday 8:30 PM slot.
The scripted half-hour series chronicles the journey of Michelle Hathaway and her two daughters Taylor and Frankie, as they move to New Orleans only to discover that their new home is already being occupied by a dad and his sons… who happen to be ghosts.
The show premiered in July to more than 3 million viewers and is still getting quite healthy numbers, steadying at over 2 million, and granting the network a solid bet for 2014, making the decision to renew The Haunted Hathaways quite easy.
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