Planet Green will launch the world premiere of their reality series, Dresscue Me, featuring the fashion world’s best-kept secret Shareen Mitchell, on April 19th at 10:30PM ET/PT. Sought after by fashionistas and recessionistas alike, Mitchell has built her success by giving life to dowdy old duds, turning them into chic fashion-forward frocks. With hip boutiques in both Los Angeles and New York City, Mitchell has garnered a following including celebrity regulars like Katy Perry and Cat Deeley, along with women from all walks of life, looking for the distinct Dresscue Me style which will revive their wardrobe without breaking the bank.
“My only interest in fashion is in how I can use it to empower women,” says Shareen. “Fashion is a vocabulary that I use to speak on love, beauty, self-esteem and transformation. Whether I am dressing a woman for the Oscars or for a first date, my job is to make her feel powerfully connected to her best self. I have no greater reward in my life than to see a woman light up when she sees herself as new in a mirror.”
Dresscue Me follows Shareen as she works directly with her clients – learning about their lives and reinventing them in a distinctly Shareen Vintage style. Whether she is dressing a customer for her twentieth high school reunion, or a bride for her big day, Shareen can always find a style that fits. When not caring for clients, Shareen juggles the launch of a new fashion line, managing her New York and Los Angeles boutiques, and balancing her personal life. DRESSCUE ME gives viewers a look at the inner workings of a real fashion business and all that it entails.
“With Dresscue Me viewers will not only be wildly entertained, but also will get an inside look at the world of fashion through the direction of Shareen Mitchell – and the clients whose lives and styles she completely alters.” Says Laura Michalchyshyn, president and general manager of Planet Green. “Part stylist, part therapist Shareen offers a unique transformation for women of all walks of life. Her obsession and passion to satisfy make her a true force to be reckoned with!”
Dresscue Me is executive produced by Randy Barbato, Fenton Bailey and Tom Campbell from World of Wonder. Scott Shatsky is co-executive producer. Lynn Sadofsky is executive producer for Planet Green.
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