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Some things I´m really interested in is in studying how brands and shows develop fandom. And while at it, learning about Captology. Well, folks at NBC are giving me some material to check, and an invite to share with you, The Voice fans, since Fans of “The Voice” will have a chance to take a spin in the hottest seat on television when the show’s Coach’s Chair goes on tour across the U.S. January 21 – February 11.
NBC celebrates the Season 2 of its hit show THE VOICE by creating an exact replica of the iconic coach’s chair from the show and sending it across the country making special appearances in key markets/locations. At each appearance, fans will have the opportunity to sit in the chair and just like a coach from the show, they can hit the button making the chair spin around and light up “I Want You”! Each fan’s experience in the coach’s chair will be recorded then emailed allowing them to share with friends and their social media outlets. Additionally, special song download cards and other giveaways will be distributed at each event.
The Voice Coach´s Chairs Tour will go around on Los Angeles, New York, Indianapolis, Chicago and Minneapolis
The tour starts on Saturday January 21 – Westfield Topanga
Address: 6600 Topanga Canyon Blvd., Canoga Park
Enter mall from Owensmouth Avenue garage entrance (between Target & Nordstrom)
Time: 12:00pm – 6:00pm.
Other dates for the Coach´s Chair tour:
Mon-Sun (1/23-1/29): New York/ College Campus Invasion (Keep an eye on @NBCTheVoice and #TheVoiceChair for stop details!)
Monday (1/30): New York/ Vanderbilt Hall – Grand Central Station 1p-7p ET
Tuesday (2/7): Indianapolis/ Indianapolis University (Keep an eye on @NBCTheVoice and #TheVoiceChair for stop details!)
Wednesday (2/8): Chicago/ Michigan Ave. Next to WMAQ-TV
Saturday (2/11): Minneapolis/ Mall of America 12p-6p CT
What do you think? Will you go check The Voice Coach´s Chairs? Oh, I almost forgot, Christina Milian will be there.
You can also follow me on Twitter for more The Voice scoop.
And remember The Voice returns on NBC February 5th after Super Bowl XLVI then moves to its regular Monday night on February 6, at 8pm. ET on NBC.
